How Ecommerce Brands Scale Smarter with ShipEak

Luxe Fashion India is one of India’s fastest-growing D2C fashion brands, shipping 18,000+ orders every month across 450+ pin codes. Despite strong sales, the brand was struggling with a 28% RTO (Return to Origin) rate that was draining working capital and increasing logistics costs significantly.

 

The Problem

Every month, nearly 5,000 orders were returning undelivered — mostly due to fake addresses, COD fraud, and missed delivery attempts with no follow-up system. The operations team was manually calling customers for every failed delivery attempt, spending 8+ hours daily on NDR management alone.

How ShipEak Helped

ShipEak deployed its NDR Management system with AI-driven WhatsApp re-engagement, COD verification flows, and intelligent carrier allocation based on real-time pin code performance scores. The Shopify integration was live within 48 hours with zero downtime.

Within the first two weeks, fake order rate dropped by 22%. By week 8, delivery success climbed from 72% to 89%. By day 90, RTO hit a historic low of 13.4% — a 52% reduction from baseline.

The Results

Luxe Fashion now manages 18,000 monthly shipments with a team of 2 people (down from 8). Total logistics cost savings crossed ₹1.2 Cr in 90 days. Delivery NPS improved from 3.2 to 4.8 out of 5.