Case Study 3-How a Leading D2C Fashion Brand Reduced RTO by 37% Using ShipEak AI Logistics Automation

How a Leading D2C Fashion Brand Reduced RTO by 37% Using ShipEak AI Logistics Automation

High RTO Rates and Delivery Failures Were Impacting Profitability. The company experienced increasing delivery failures, high Return-to-Origin (RTO) rates, rising shipping costs, and poor courier performance visibility. These challenges directly affected customer satisfaction and operational efficiency.

IndustryFashion & Apparel Ecommerce

LocationMumbai, Maharashtra, India

Company Size350+ Employees

Monthly Orders50,000+

Annual Revenue$25M+

About the Client

A fast-growing fashion retailer struggled with high RTO rates, failed deliveries, and increasing logistics costs.

By implementing ShipEak’s AI-powered shipping automation, NDR management, and tracking platform, the brand improved delivery success, reduced logistics costs, and enhanced customer experience.

 

The Challenge

As order volumes increased, logistics operations became increasingly difficult to manage. The company faced:

Operational Challenges
  • High RTO rates
  • Frequent delivery failures
  • Manual courier selection
  • Delayed NDR resolution
  • Rising logistics costs
  • Lack of courier performance visibility
Customer Experience Challenges
  • Poor shipment visibility
  • Delayed delivery updates
  • Increasing WISMO inquiries
  • Low customer satisfaction scores
Business Impact
  • Revenue leakage due to RTO
  • High support costs
  • Lower repeat purchase rates
  • Inefficient logistics operations
A 21% RTO rate, frequent delivery failures, and rising logistics costs across 50,000+ monthly orders were significantly impacting profitability, operational efficiency, and customer satisfaction.
 

The Solution

ShipEak implemented a fully automated logistics intelligence framework.

 
AI Courier Allocation

ShipEak automatically selected the best courier partner for each order based on:- Delivery location, Historical courier performance, SLA success rates, Shipping cost optimization.

 
Automated NDR Management

ShipEak automated:- Failed delivery workflows, Customer communication, Address verification, Reattempt scheduling.

 
Real-Time Tracking

Customers received:- WhatsApp updates, Email notifications, SMS alerts, Branded tracking experiences.

 
 
Returns Automation

ShipEak streamlined:- Return requests, Reverse pickups, Refund workflows.

 
Analytics & Reporting

The management team gained complete visibility into:- Carrier performance, RTO trends, Delivery success rates, Logistics costs.

Results: 120-Day Performance Improvement

KPI Before ShipEak After ShipEak Improvement
RTO Rate
21% /month 13.2%/month ↓ 37%
Delivery Success Rate
78% 92% ↑ 18%
Logistics Cost Per Order
₹118 ₹97 ↓ 18%
Support Tickets
100% 66% ↓ 34%
Customer Satisfaction Score
72 89 ↑ 24%
Courier Allocation Time
12 Minutes Instant ↓ 95
 

Business Outcomes

 
Revenue Impact
  • Reduced logistics expenses
  • Lower RTO losses
  • Increased customer retention
 
Operational Impact
  • Logistics team productivity improved
  • Reduced manual intervention
  • Faster delivery execution
 
Customer Experience Impact
  • Better shipment visibility
  • Improved delivery experience
  • Higher customer trust
 

ROI Achieved (First Year Results)

Cost Savings$240,000
RTO Reduction37%
Delivery Success Improvement18%
ROI
4.8X

What the Client Says

“ShipEak transformed our logistics operations. Their AI-powered courier allocation and NDR automation helped us significantly reduce RTO rates while improving customer satisfaction. The platform delivers measurable business value every day.”

Client

Ankita Mehta

Vice President – Supply Chain & Logistics Ecommerce Operations

Why ShipEak for NDR & RTO Management?

 
Recover More Deliveries, Reduce More Losses

ShipEak automates NDR resolution workflows, customer communication, and reattempt management to help businesses recover failed deliveries before they become costly RTOs.

 
AI-Powered NDR & RTO Intelligence

ShipEak uses intelligent carrier allocation, delivery performance insights, and automated workflows to proactively reduce NDR cases and improve delivery success rates.

 
Turn Failed Deliveries into Revenue Opportunities

ShipEak provides real-time visibility, automated customer engagement, and actionable analytics that help brands reduce RTO losses, improve customer experience, and protect revenue.

Published by
Kumar Saveen

Saveen Kumar is the Founder of ShipEak.com, an AI-powered Logistics Intelligence Platform helping Ecommerce, D2C, SMBs, and enterprises automate shipping,...

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