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How a Leading D2C Fashion Brand Reduced RTO by 37% Using ShipEak AI Logistics Automation
High RTO Rates and Delivery Failures Were Impacting Profitability. The company experienced increasing delivery failures, high Return-to-Origin (RTO) rates, rising shipping costs, and poor courier performance visibility. These challenges directly affected customer satisfaction and operational efficiency.
About the Client
A fast-growing fashion retailer struggled with high RTO rates, failed deliveries, and increasing logistics costs.
By implementing ShipEak’s AI-powered shipping automation, NDR management, and tracking platform, the brand improved delivery success, reduced logistics costs, and enhanced customer experience.
The Challenge
As order volumes increased, logistics operations became increasingly difficult to manage. The company faced:
Operational Challenges
- High RTO rates
- Frequent delivery failures
- Manual courier selection
- Delayed NDR resolution
- Rising logistics costs
- Lack of courier performance visibility
Customer Experience Challenges
- Poor shipment visibility
- Delayed delivery updates
- Increasing WISMO inquiries
- Low customer satisfaction scores
Business Impact
- Revenue leakage due to RTO
- High support costs
- Lower repeat purchase rates
- Inefficient logistics operations
The Solution
ShipEak implemented a fully automated logistics intelligence framework.
AI Courier Allocation
ShipEak automatically selected the best courier partner for each order based on:- Delivery location, Historical courier performance, SLA success rates, Shipping cost optimization.
Automated NDR Management
ShipEak automated:- Failed delivery workflows, Customer communication, Address verification, Reattempt scheduling.
Real-Time Tracking
Customers received:- WhatsApp updates, Email notifications, SMS alerts, Branded tracking experiences.
Returns Automation
ShipEak streamlined:- Return requests, Reverse pickups, Refund workflows.
Analytics & Reporting
The management team gained complete visibility into:- Carrier performance, RTO trends, Delivery success rates, Logistics costs.
Results: 120-Day Performance Improvement
| KPI | Before ShipEak | After ShipEak | Improvement |
|---|---|---|---|
| RTO Rate | 21% /month | 13.2%/month | ↓ 37% |
| Delivery Success Rate | 78% | 92% | ↑ 18% |
| Logistics Cost Per Order | ₹118 | ₹97 | ↓ 18% |
| Support Tickets | 100% | 66% | ↓ 34% |
| Customer Satisfaction Score | 72 | 89 | ↑ 24% |
| Courier Allocation Time | 12 Minutes | Instant | ↓ 95 |
Business Outcomes
Revenue Impact
- Reduced logistics expenses
- Lower RTO losses
- Increased customer retention
Operational Impact
- Logistics team productivity improved
- Reduced manual intervention
- Faster delivery execution
Customer Experience Impact
- Better shipment visibility
- Improved delivery experience
- Higher customer trust
ROI Achieved (First Year Results)
What the Client Says
“ShipEak transformed our logistics operations. Their AI-powered courier allocation and NDR automation helped us significantly reduce RTO rates while improving customer satisfaction. The platform delivers measurable business value every day.”
Ankita Mehta
Vice President – Supply Chain & Logistics Ecommerce Operations
Why ShipEak for NDR & RTO Management?
Recover More Deliveries, Reduce More Losses
ShipEak automates NDR resolution workflows, customer communication, and reattempt management to help businesses recover failed deliveries before they become costly RTOs.
AI-Powered NDR & RTO Intelligence
ShipEak uses intelligent carrier allocation, delivery performance insights, and automated workflows to proactively reduce NDR cases and improve delivery success rates.
Turn Failed Deliveries into Revenue Opportunities
ShipEak provides real-time visibility, automated customer engagement, and actionable analytics that help brands reduce RTO losses, improve customer experience, and protect revenue.
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